Herbalind
Client
Herbalind
Services
Brand Development
Social Media Strategy
Web Design
Instagram Strategy
Influencer Marketing
Community Management
User-Generated Content
Advertising
Point of Sale
Motion Design
Content Creation
Herbalind. Made in Heimat
A name. A logo. That was all there was. What it became is a natural cosmetics brand with values, soul, and an unmistakable identity. Herbalind is regionally rooted, uncompromisingly natural, and completely developed by hej!ROCKIT from the first idea to the finished launch.
Herbalind. Made in Heimat
A name. A logo. That was all there was. What it became is a natural cosmetics brand with values, soul, and an unmistakable identity. Herbalind is regionally rooted, uncompromisingly natural, and completely developed by hej!ROCKIT from the first idea to the finished launch.
The task: to build a complete brand world around a name and a logo. Our approach was rooted in what Herbalind had been from the very beginning: regional, natural, and uncompromisingly honest.
The task: to build a complete brand world around a name and a logo. Our approach was rooted in what Herbalind had been from the very beginning: regional, natural, and uncompromisingly honest.
BRAND DEVELOPMENT
BRAND DEVELOPMENT
BRAND BOOK
BRAND BOOK
The brand book serves as the foundation of the brand. From paper texture to botanical illustration, from the color palette to typography—everything was developed from scratch. And every word of the copy was chosen with care. Heritage meets a modern mindset. Herbalind is not just seen and read—it is felt.
The brand book serves as the foundation of the brand. From paper texture to botanical illustration, from the color palette to typography—everything was developed from scratch. And every word of the copy was chosen with care. Heritage meets a modern mindset. Herbalind is not just seen and read—it is felt.
A brand that promises a sense of home must also show it. Real people, real places, real light. hej!ROCKIT is responsible for the visual language, briefing, and direction. Every frame, every mood, every detail: consistently within the Herbalind world. Together with Benjamin Becker, images are created that capture the soul of the brand at first glance.
A brand that promises a sense of home must also show it. Real people, real places, real light. hej!ROCKIT is responsible for the visual language, briefing, and direction. Every frame, every mood, every detail: consistently within the Herbalind world. Together with Benjamin Becker, images are created that capture the soul of the brand at first glance.
THE SHOOTING
THE SHOOTING
WEBSITE & DIGITAL
WEBSITE & DIGITAL
The Herbalind world consistently translated into the digital realm: clear structure, warm imagery, and a tone of voice that suits the brand. Naturalness meets effectiveness. No compromises here, either.
The Herbalind world consistently translated into the digital realm: clear structure, warm imagery, and a tone of voice that suits the brand. Naturalness meets effectiveness. No compromises here, either.
ORGANIC CONTENT
ORGANIC CONTENT
A strong online presence and a dedicated social media channel help acquire new customers, reinforce a professional image, facilitate easy contact, and engage the target audience through imagery and storytelling—complemented by an online shop for an optimal shopping experience.
A strong online presence and a dedicated social media channel help acquire new customers, reinforce a professional image, facilitate easy contact, and engage the target audience through imagery and storytelling—complemented by an online shop for an optimal shopping experience.
The Herbalind brand world makes its way directly into the retail environment. Using eye-catching displays, we bring a sense of home and uncompromising naturalness straight to the point of sale, ensuring maximum visibility in stores. It is a design that does more than just sit on the shelf; it consistently continues the brand’s story right up to the moment of purchase.
The Herbalind brand world makes its way directly into the retail environment. Using eye-catching displays, we bring a sense of home and uncompromising naturalness straight to the point of sale, ensuring maximum visibility in stores. It is a design that does more than just sit on the shelf; it consistently continues the brand’s story right up to the moment of purchase.
POS
POS
RESULT
RESULT
A name and a logo have become a brand you won’t forget. 12,400 Instagram followers, listings in brick-and-mortar retail, and a brand book that equips Herbalind for the future. A brand that is rooted in home—and still keeps growing.
A name and a logo have become a brand you won’t forget. 12,400 Instagram followers, listings in brick-and-mortar retail, and a brand book that equips Herbalind for the future. A brand that is rooted in home—and still keeps growing.
