Beurer

Client

Beurer

Services

Strategy
Editorial
Design
Corporate Design
Visual Language
Text Concept
Layout
Structure/Navigation
Product Communication

2 catalogs. 484 pages of brand experience.
For Beurer, we redefined the export catalog visually and textually, while simultaneously creating a compact counterpart to the trade catalog.

Two publications, one goal: to present products in a way that is easy to understand. Modern, emotional, and structurally to the point.

The export catalog as a global flagship, the specialist retailer catalog as a precise tool – including the premiere of the new PetCare line.

2 catalogs. 484 pages of brand experience.
For Beurer, we redefined the export catalog visually and textually, while simultaneously creating a compact counterpart to the trade catalog.

Two publications, one goal: to present products in a way that is easy to understand. Modern, emotional, and structurally to the point.

The export catalog as a global flagship, the specialist retailer catalog as a precise tool – including the premiere of the new PetCare line.

Beurer export catalog featuring a wrap-around cover design for the 2026 product range.
Beurer export catalog featuring a wrap-around cover design for the 2026 product range.

COVER DESIGN

COVER DESIGN

The success story continues: After we introduced a continuous cover design for the first time in the history of Beurer’s catalogs, the concept was consistently continued. The cover image runs from the front cover over the spine to the back cover – without a break, without an unused area, without an abrupt end. A cover that looks like it was made from a single piece. And a brand that shows character from start to finish.
The success story continues: After we introduced a continuous cover design for the first time in the history of Beurer’s catalogs, the concept was consistently continued. The cover image runs from the front cover over the spine to the back cover – without a break, without an unused area, without an abrupt end. A cover that looks like it was made from a single piece. And a brand that shows character from start to finish.
Open Beurer export catalog showing product pages and the cover design.
Open Beurer export catalog showing product pages and the cover design.

THE ART OF ORDER

THE ART OF ORDER

A perfect catalog is a silent guide. Our expertise lies in weighting, structuring, and staging complex product ranges in such a way that information intuitively transitions into orientation.

In every chapter, every table, every highlight page.

A perfect catalog is a silent guide. Our expertise lies in weighting, structuring, and staging complex product ranges in such a way that information intuitively transitions into orientation.

In every chapter, every table, every highlight page.

Strukturierte Produktseiten im Beurer Exportkatalog mit Tabellen und Produktbildern

VISUAL LANGUAGE

VISUAL LANGUAGE

Images that don’t look stock, but integrate seamlessly into the Beurer visual world. Carefully selected and curated in line with the brand. This creates a high-quality, emotional, and consistent visual world.
Images that don’t look stock, but integrate seamlessly into the Beurer visual world. Carefully selected and curated in line with the brand. This creates a high-quality, emotional, and consistent visual world.
Beurer Exportkatalog mit Produktseite zu Heizkissen und klaren Feature-Beschriftungen

Fewer words. More impact. We have reduced texts to the essentials so that dealers can grasp in seconds what makes the product stand out, clearly recognize its key advantages, and convincingly convey them to their customers.

Fewer words. More impact. We have reduced texts to the essentials so that dealers can grasp in seconds what makes the product stand out, clearly recognize its key advantages, and convincingly convey them to their customers.

TEXT & COMMUNICATION

TEXT & COMMUNICATION

Beurer export catalog with product page, feature labels and application scenes

Classic, Comfort, Premium. Three product lines – recognizable at first glance, they bring order to the variety: clearly structured and visually supported. Because a good guidance system needs no further explanation.

Classic, Comfort, Premium. Three product lines – recognizable at first glance, they bring order to the variety: clearly structured and visually supported. Because a good guidance system needs no further explanation.

PRODUCT CATEGORIES & ORIENTATION

PRODUCT CATEGORIES & ORIENTATION

Beurer Exportkatalog mit Produktübersicht für Classic, Comfort und Premium
Beurer export catalog featuring product presentation of the IconicPro hair styling line
Beurer Exportkatalog mit Produktinszenierung der IconicPro Haarstyling-Linie

Weitere Projekte

Weitere Projekte

  • Better
    By
    Less

  • dreiturm

  • Herbalind