Müller
Client
Müller
Services
Campaign
Storyboard
Motion Design
Web Design
POS Materials
Every year, it is the same. The back-to-school season is approaching, and the shopping list is growing longer. Fortunately, Müller has the answer—and we have the campaign to match. Humorous, recognizable, and featuring an idea that resonates immediately: Everything on the list.
Every year, it is the same. The back-to-school season is approaching, and the shopping list is growing longer. Fortunately, Müller has the answer—and we have the campaign to match. Humorous, recognizable, and featuring an idea that resonates immediately: Everything on the list.
DEVELOPMENT
DEVELOPMENT
Creative concept, commercial, and all materials – from the initial idea to final implementation across seven countries.
Creative concept, commercial, and all materials – from the initial idea to final implementation across seven countries.
One idea. Seven countries. Four languages. The start of the school year knows no boundaries – and neither does the message.
One idea. Seven countries. Four languages. The start of the school year knows no boundaries – and neither does the message.
INTERNATIONAL
INTERNATIONAL
Landscape, portrait, 30, 20, 10 – or 7 seconds. From the very beginning, the spot is designed to work across every format and channel.
Landscape, portrait, 30, 20, 10 – or 7 seconds. From the very beginning, the spot is designed to work across every format and channel.
TV & WEB
TV & WEB
No image is needed. The idea works with sound alone—because a long school list instantly conjures up an image in every mother’s and father’s mind.
No image is needed. The idea works with sound alone—because a long school list instantly conjures up an image in every mother’s and father’s mind.
RADIO ADVERTISING
RADIO ADVERTISING
CAMPAIGN
CAMPAIGN
To ensure the idea lives on beyond the commercial, we are developing a distinctive key visual. The endless list becomes the campaign motif, perfectly capturing the back-to-school frenzy: For school. Everything on the list.
To ensure the idea lives on beyond the commercial, we are developing a distinctive key visual. The endless list becomes the campaign motif, perfectly capturing the back-to-school frenzy: For school. Everything on the list.
On set, the idea becomes a spot: with authentic moments, dynamic movement, and a team working alongside the Lichtfänger, who keep every detail in focus. From the shot list to the final take.
On set, the idea becomes a spot: with authentic moments, dynamic movement, and a team working alongside the Lichtfänger, who keep every detail in focus. From the shot list to the final take.
BEHIND THE SCENES
BEHIND THE SCENES
FROM SCRIBBLE TO CAMPAIGN
FROM SCRIBBLE TO CAMPAIGN
Sometimes, elaborate presentations aren’t necessary. We walked into the presentation with a homemade list—and won Müller over with it. The rest is campaign history.
Sometimes, elaborate presentations aren’t necessary. We walked into the presentation with a homemade list—and won Müller over with it. The rest is campaign history.
FROM STORYBOARD TO FILM
FROM STORYBOARD TO FILM
No animatic, no pre-film—just a classic storyboard and a great idea. The result is a commercial that portrays the school supply list as dramatically as it actually feels to parents. Long. Very long. Fortunately, Müller has the answer.
No animatic, no pre-film—just a classic storyboard and a great idea. The result is a commercial that portrays the school supply list as dramatically as it actually feels to parents. Long. Very long. Fortunately, Müller has the answer.
Wow
Wow
A really long list.
A really long list.
