Hagmann
Client
Hagmann Moving Company
Services
Concept
Campaign
Animation
Web Design
Meta Ads
Print Ad
Mailing
It’s sure to fit. Company movings are not a glamorous topic. Nevertheless, we created a campaign that sticks in your mind. With a claim that is both a promise and a wink – and the iconic Hagmann box as the star of the show.
It’s sure to fit. Company movings are not a glamorous topic. Nevertheless, we created a campaign that sticks in your mind. With a claim that is both a promise and a wink – and the iconic Hagmann box as the star of the show.
THE IDEA
THE IDEA
The focus is on a moving box that can do more than you would expect at first glance. For at Hagmann, it holds not just a desk, but an entire company: machinery, workstations, workflows, and everything that defines a business location.
The focus is on a moving box that can do more than you would expect at first glance. For at Hagmann, it holds not just a desk, but an entire company: machinery, workstations, workflows, and everything that defines a business location.
The campaign concept works across every format—even in motion. Reduced, clear and with the typical Hagmann wink. A “stop-the-scroll” ad featuring the company move.
The campaign concept works across every format—even in motion. Reduced, clear and with the typical Hagmann wink. A “stop-the-scroll” ad featuring the company move.
ADS & ANIMATION
ADS & ANIMATION
The image says it all: when even the office fits into the box, the tagline is no longer just a promise—it’s proof.
The image says it all: when even the office fits into the box, the tagline is no longer just a promise—it’s proof.
ADVERTISEMENT TOP MAGAZINE
ADVERTISEMENT TOP MAGAZINE
A mailing is as much a part of the campaign as a moving box is of a move. Physical, direct, and impossible to overlook—the idea lands personally on the target audience’s desk. Analog in the best sense.
A mailing is as much a part of the campaign as a moving box is of a move. Physical, direct, and impossible to overlook—the idea lands personally on the target audience’s desk. Analog in the best sense.
THE MAIL IS HERE
THE MAIL IS HERE
The campaign works because it doesn’t explain Hagmann—it shows it. The distinctive color palette, the iconic cardboard, the clear visual language: everything breathes the brand. Instantly recognizable, instantly understood.
The campaign works because it doesn’t explain Hagmann—it shows it. The distinctive color palette, the iconic cardboard, the clear visual language: everything breathes the brand. Instantly recognizable, instantly understood.
CREATE AN ASSOCIATION
CREATE AN ASSOCIATION
REALLY EVERYTHING?
REALLY EVERYTHING?
Machines, workplaces, workflows—even entire teams. The campaign deliberately employs exaggeration to show, in a charming way, that Hagmann moves not just furniture, but entire companies.
Machines, workplaces, workflows—even entire teams. The campaign deliberately employs exaggeration to show, in a charming way, that Hagmann moves not just furniture, but entire companies.
Storytelling isn’t limited to moving images. The campaign tells its story in a static format, too—at first glance: a cardboard box, a company, and a message that sticks.
Storytelling isn’t limited to moving images. The campaign tells its story in a static format, too—at first glance: a cardboard box, a company, and a message that sticks.
HOW IT COMES ACROSS
HOW IT COMES ACROSS
Will it fit? Yes. Every time. On social media, the campaign can go a step further—with humor that sticks and visuals that instantly stand out in the feed.
Will it fit? Yes. Every time. On social media, the campaign can go a step further—with humor that sticks and visuals that instantly stand out in the feed.
SOCIAL MEDIA
SOCIAL MEDIA
RESULT
RESULT
It fits right in—and is guaranteed to stick in your mind. A campaign that proves even dry topics can make a big impact. Hagmann moves companies. We made sure that’s something people won’t forget.
It fits right in—and is guaranteed to stick in your mind. A campaign that proves even dry topics can make a big impact. Hagmann moves companies. We made sure that’s something people won’t forget.
