Chiquita Christmas
Client
Chiquita
Services
Concept
Creative Direction
Script
Storyboard
AI-powered Image Generation
Image Editing
Animation
Sound Design
Audio Mixing
Chiquita is one of the world’s most famous fruit brands – thanks in no small part to consistent brand communication that highlights freshness, color, and a zest for life. We developed a Christmas film that seamlessly translates Chiquita’s brand world into the Christmas season – unmistakably yellow, playful, and full of charming details.
Chiquita is one of the world’s most famous fruit brands – thanks in no small part to consistent brand communication that highlights freshness, color, and a zest for life. We developed a Christmas film that seamlessly translates Chiquita’s brand world into the Christmas season – unmistakably yellow, playful, and full of charming details.
For the Christmas film, we developed a completely synthetic cinematic world—and in the process, tested a new creative workflow. Over 220 individual visual elements were generated using Midjourney. These were subsequently assembled in After Effects, combining video textures and vector shape layers to create a cohesive, atmospheric winter landscape.
For the Christmas film, we developed a completely synthetic cinematic world—and in the process, tested a new creative workflow. Over 220 individual visual elements were generated using Midjourney. These were subsequently assembled in After Effects, combining video textures and vector shape layers to create a cohesive, atmospheric winter landscape.
AI MEETS MOTION
AI MEETS MOTION
EFFECT
EFFECT
The Chiquita Christmas film quickly became a real highlight within the sales organization. It was particularly well-received by the account managers for REWE and EDEKA, as well as the category managers themselves: the combination of the signature Chiquita look, a festive setting, and an innovative AI workflow proved highly effective as a modern, attention-grabbing communication tool for the retail sector.
The Chiquita Christmas film quickly became a real highlight within the sales organization. It was particularly well-received by the account managers for REWE and EDEKA, as well as the category managers themselves: the combination of the signature Chiquita look, a festive setting, and an innovative AI workflow proved highly effective as a modern, attention-grabbing communication tool for the retail sector.
