Better
By
Less
Client
Better by Less
Services
Strategy
Concept
Storyline
Editorial Design
Execution
Powder becomes a brand. Better by Less reinvents soap. Not as a liquid – but as a powder that transforms into foam through an innovative pump mechanism. Less volume, less transport, more efficiency. A product that breaks existing categories – and therefore requires communication that is immediately understandable.
Powder becomes a brand. Better by Less reinvents soap. Not as a liquid – but as a powder that transforms into foam through an innovative pump mechanism. Less volume, less transport, more efficiency. A product that breaks existing categories – and therefore requires communication that is immediately understandable.
How do you make a product that requires explanation intuitively understandable? When does innovation cease to be complicated—and become desirable instead?
How do you make a product that requires explanation intuitively understandable? When does innovation cease to be complicated—and become desirable instead?
CHALLENGE
CHALLENGE
The brand book as an experience. A narrative arc based on the principle: “Reduce to the max.” Show, don’t explain. The innovation reveals itself through imagery, structure, and staging—not through text.
The brand book as an experience. A narrative arc based on the principle: “Reduce to the max.” Show, don’t explain. The innovation reveals itself through imagery, structure, and staging—not through text.
IDEA
IDEA
A clear system with compelling visuals, targeted information hierarchies, and distinctive color palettes. Each page serves a function – visually, in terms of content, and sales-strategically. The result: a scalable design system from retail to Social Media.
A clear system with compelling visuals, targeted information hierarchies, and distinctive color palettes. Each page serves a function – visually, in terms of content, and sales-strategically. The result: a scalable design system from retail to Social Media.
EXECUTION
EXECUTION
Pictograms
Pictograms
A distinctive visual vocabulary, precisely tailored to the brand world. The icons translate product promises—veganism, natural cosmetics, sustainability—into a unified, instantly legible visual language. Minimalist, clear, and full of character. Once defined, it is scalable across all media.
A distinctive visual vocabulary, precisely tailored to the brand world. The icons translate product promises—veganism, natural cosmetics, sustainability—into a unified, instantly legible visual language. Minimalist, clear, and full of character. Once defined, it is scalable across all media.
