Chiquita
Client
Chiquita
Services
Repositioning
Campaign
Messaging
Social Media
Content
Phygital event
Retail/POS
Creators/Influencers
We strategically repositioned Chiquita in Germany: away from being an “ingredient”—shifting toward a healthy snack on the go. Coordinated as an integrated multi-channel system comprising campaign, social media, retail, out-of-home, PR, and creator collaborations.
We strategically repositioned Chiquita in Germany: away from being an “ingredient”—shifting toward a healthy snack on the go. Coordinated as an integrated multi-channel system comprising campaign, social media, retail, out-of-home, PR, and creator collaborations.
Big. Bold. Iconic. – and incredibly snackable.
Chiquita is taking over Germany’s largest train stations with maximum presence and a visual language that immediately sticks. Direct and self-explanatory. Yellow has become an essential part of the scene.
Big. Bold. Iconic. – and incredibly snackable.
Chiquita is taking over Germany’s largest train stations with maximum presence and a visual language that immediately sticks. Direct and self-explanatory. Yellow has become an essential part of the scene.
OUT-OF-HOME
OUT-OF-HOME
CAMPAIGN MECHANICS
CAMPAIGN MECHANICS
We have developed benefit claims specifically for the German market that truly resonate with the daily lives, humor, and consumption habits of our target audiences—Gen Z and busy parents. Whether it’s smartphone usage, the back-to-school season, or soccer, Chiquita delivers a clear product benefit that we showcase in the communication with a touch of playfulness.
A dedicated photo and video shoot created a modern look and feel that is consistently applied across the brand—from print and digital to the point of sale—wherever purchasing decisions are made.
The result: The Chiquita banana is no longer just fruit. It is a snack moment.
We have developed benefit claims specifically for the German market that truly resonate with the daily lives, humor, and consumption habits of our target audiences—Gen Z and busy parents. Whether it’s smartphone usage, the back-to-school season, or soccer, Chiquita delivers a clear product benefit that we showcase in the communication with a touch of playfulness.
A dedicated photo and video shoot created a modern look and feel that is consistently applied across the brand—from print and digital to the point of sale—wherever purchasing decisions are made.
The result: The Chiquita banana is no longer just fruit. It is a snack moment.
ORGANIC CONTENT
ORGANIC CONTENT
GAMESCOM
GAMESCOM
A true international milestone: We brought Chiquita right into the heart of the gaming world—exactly where no one expected it. At Gamescom, the world’s largest gaming convention, the brand became the MVP: mainstage presence, dedicated chillout area, yellow giveaways, and tons of bananas—visible in a scene that’s actually far removed from fruit brands, which is precisely what makes it so powerful.
A true international milestone: We brought Chiquita right into the heart of the gaming world—exactly where no one expected it. At Gamescom, the world’s largest gaming convention, the brand became the MVP: mainstage presence, dedicated chillout area, yellow giveaways, and tons of bananas—visible in a scene that’s actually far removed from fruit brands, which is precisely what makes it so powerful.
At the same time, we redefined the product benefits: Chiquita as a quick energy boost for long gaming sessions and a smart snack between matches—without getting your hands dirty. Supported by social media content, the activation extended far beyond the event itself, becoming a genuine cultural statement within the international gaming community.
At the same time, we redefined the product benefits: Chiquita as a quick energy boost for long gaming sessions and a smart snack between matches—without getting your hands dirty. Supported by social media content, the activation extended far beyond the event itself, becoming a genuine cultural statement within the international gaming community.
GAMESCOM
GAMESCOM
