Aiya Europe
Client
Aiya Europe
Services
Strategy
Brand Promise
Corporate Design
Editorial Design
Packaging Design
Style Guide
Visual Language
Instagram
Templates
For AIYA, Europe’s leading matcha supplier, we develop the brand positioning through in-depth strategic work, define the brand essence “refining the taste of life”, and modernise the corporate design. Premium quality and innovative strength play a major role in this.
For AIYA, Europe’s leading matcha supplier, we develop the brand positioning through in-depth strategic work, define the brand essence “refining the taste of life”, and modernise the corporate design. Premium quality and innovative strength play a major role in this.
Our design process includes a subtle refresh of the logo, which now appears clearer and more concise. The new color-coding system enables quick identification of product categories, while elegant packaging designs stand out with ample white space and custom icons.
Our design process includes a subtle refresh of the logo, which now appears clearer and more concise. The new color-coding system enables quick identification of product categories, while elegant packaging designs stand out with ample white space and custom icons.
KEY VISUAL
KEY VISUAL
GROWTH
GROWTH
Matcha is not a fleeting trend but a lasting development: in 2024 alone, the market grew by an impressive 10.3%—and for 136 years, AIYA has stood at the forefront of this movement as a market leader and trusted partner.
Matcha is not a fleeting trend but a lasting development: in 2024 alone, the market grew by an impressive 10.3%—and for 136 years, AIYA has stood at the forefront of this movement as a market leader and trusted partner.
AIYA’s revised corporate design reinforces confidence, elegance, and clarity—qualities that are particularly important in the B2B sector. The signature shield, generous clear space around the logo, and centered headlines create a sense of distinctiveness and premium quality. Open layouts, chapter opening pages, refined typography, and deliberate spacing ensure a high-end brand presence.
AIYA’s revised corporate design reinforces confidence, elegance, and clarity—qualities that are particularly important in the B2B sector. The signature shield, generous clear space around the logo, and centered headlines create a sense of distinctiveness and premium quality. Open layouts, chapter opening pages, refined typography, and deliberate spacing ensure a high-end brand presence.
LAYOUT
LAYOUT
