Seifert
Client
Seifert Logistics Group
Services
Strategy
Campaign
Workshop
Employer Branding
Brand Positioning
Corporate Design
Style Guide
In just a few decades, the Seifert Logistics Group has grown from a regional medium-sized business into a corporation with 46 locations and over 5,000 employees. This presented a challenge—including for the employer brand. We redefined the brand essence: from the initial workshop to the final campaign.
In just a few decades, the Seifert Logistics Group has grown from a regional medium-sized business into a corporation with 46 locations and over 5,000 employees. This presented a challenge—including for the employer brand. We redefined the brand essence: from the initial workshop to the final campaign.
Am Anfang steht die Frage: Was macht Seifert wirklich aus? Im gemeinsamen Workshop haben wir genau das herausgearbeitet: Werte, Haltung, Zielgruppe. Das Fundament, auf dem alles aufbaut.
Am Anfang steht die Frage: Was macht Seifert wirklich aus? Im gemeinsamen Workshop haben wir genau das herausgearbeitet: Werte, Haltung, Zielgruppe. Das Fundament, auf dem alles aufbaut.
WORKSHOP
WORKSHOP
CONCEPT
CONCEPT
The answer is in the name itself. SEIFERT is not just a family name – it’s an invitation. Be curious. Motivated. Inspired. Part of the progress.
The answer is in the name itself. SEIFERT is not just a family name – it’s an invitation. Be curious. Motivated. Inspired. Part of the progress.
The figurative mark tells two stories at the same time. The staggered, angular surfaces are directly inspired by the architecture of the Seifert headquarters: striking, structured, unique. And at the same time, the shape functions as a speech bubble: direct, self-confident, at eye level.
The figurative mark tells two stories at the same time. The staggered, angular surfaces are directly inspired by the architecture of the Seifert headquarters: striking, structured, unique. And at the same time, the shape functions as a speech bubble: direct, self-confident, at eye level.
DESIGN LANGUAGE
DESIGN LANGUAGE
The visual execution captures Seifert’s DNA and translates it into a clear, flexible system.
It is designed to be applied across all channels.
The visual execution captures Seifert’s DNA and translates it into a clear, flexible system.
It is designed to be applied across all channels.
MODULAR & CHIC
MODULAR & CHIC
TARGET GROUPS & MESSAGES
TARGET GROUPS & MESSAGES
We develop tailor-made messages based on clearly defined target groups. Instead of interchangeable stock images, we show Seifert with real employees and provide real insights. The brand becomes approachable and credible.
We develop tailor-made messages based on clearly defined target groups. Instead of interchangeable stock images, we show Seifert with real employees and provide real insights. The brand becomes approachable and credible.
ICONOGRAPHY
ICONOGRAPHY
No one believes benefits that are merely listed; they do believe benefits they can see. We make Seifert’s value propositions visible through a custom iconography—designed to be simple and globally applicable.
No one believes benefits that are merely listed; they do believe benefits they can see. We make Seifert’s value propositions visible through a custom iconography—designed to be simple and globally applicable.
Good work shouldn’t be forgotten. The 17-page style guide ensures the brand remains in safe hands—even without us. Everything included, everything clear—everything Seifert.
Good work shouldn’t be forgotten. The 17-page style guide ensures the brand remains in safe hands—even without us. Everything included, everything clear—everything Seifert.
STYLE GUIDE
STYLE GUIDE
RESULT
RESULT
From workshop to finished campaign—an employer brand that truly belongs to Seifert. Felt internally, visible externally. And a name that now means even more than before.
From workshop to finished campaign—an employer brand that truly belongs to Seifert. Felt internally, visible externally. And a name that now means even more than before.
